Privacy policy

Privacy policy of the moor.wear shop

§ 1 General provisions

  1. The controller of personal data collected via the moor.wear online shop is MOOR.WEAR SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ, NIP 7322229692, REGON 544071131, with its registered office at ul. Poziomkowa 13, 95-070 Rąbień, Poland.
  2. The controller can be contacted on data protection matters by e-mail at support@moorwear.eu.
  3. Personal data is processed in accordance with applicable law, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR).

§ 2 Data collected by the shop

  1. The shop collects customers' personal data for the following purposes:
    • processing orders,
    • handling payments,
    • shipping orders,
    • handling complaints and returns,
    • contacting the customer in connection with the order,
    • marketing purposes (if the customer has consented).
  2. The personal data collected by the shop includes:
    • first and last name,
    • e-mail address,
    • delivery address,
    • phone number,
    • payment data (handled by external payment providers: Shopify Payments and Przelewy24).
  3. The legal basis for processing is: performance of the contract (Art. 6(1)(b) GDPR), compliance with legal obligations, e.g. tax and accounting (Art. 6(1)(c) GDPR), the shop's legitimate interest, e.g. handling complaints and shop security (Art. 6(1)(f) GDPR), and for marketing and marketing cookies the customer's consent (Art. 6(1)(a) GDPR).
  4. Order-related data is stored for the duration of the contract and any claims, and thereafter for the period required by tax and accounting law (generally 5 years from the end of the calendar year). Data processed on the basis of consent is stored until consent is withdrawn.

§ 3 Data processing by the Shopify platform

  1. The shop runs on the Shopify platform, which is responsible for hosting the shop and processing part of the customers' data.
  2. Customer data is stored on Shopify's secure servers in accordance with its privacy policy, available at: https://www.shopify.com/legal/privacy.

§ 4 Disclosure of personal data

  1. Customers' personal data may be disclosed to:
    • courier companies and carriers for the purpose of delivery,
    • payment providers (Shopify Payments, PayPro S.A. – operator of Przelewy24) for the purpose of processing payments,
    • hosting service providers (Shopify),
    • the e-mail service provider (Omnisend) – if the customer has subscribed to the newsletter,
    • advertising and analytics partners (TikTok, Meta/Facebook) to measure the effectiveness of ads, optimise marketing campaigns and target ads – via tracking pixels and APIs (incl. TikTok Events API, Meta Conversions API) – only with consent given in the cookie banner.
  2. The shop does not sell or share customers' personal data with other parties for marketing purposes without their consent.
  3. Some recipients (e.g. Shopify, Meta, TikTok) may process data outside the European Economic Area (e.g. in Canada or the USA). This takes place on the basis of an adequacy decision of the European Commission or standard contractual clauses.

§ 5 Data security

  1. The shop uses technical and organisational measures to protect personal data against unauthorised access, loss or damage.
  2. Data transmitted between the shop and the customer is encrypted using SSL (Secure Socket Layer) technology.

§ 6 Customers' rights

  1. The customer has the right to:
    • access their personal data,
    • rectify their data,
    • erasure of data ("right to be forgotten"),
    • restriction of processing,
    • object to processing,
    • data portability,
    • withdraw consent at any time, without affecting the lawfulness of processing carried out before its withdrawal.
  2. To exercise their rights, the customer should contact the controller by e-mail at support@moorwear.eu.
  3. The customer has the right to lodge a complaint with the supervisory authority (the President of the Personal Data Protection Office in Poland) or with the supervisory authority in their country of residence if they consider that their data is being processed unlawfully.

§ 7 Cookies

  1. The shop uses cookies and tracking tools, including the TikTok Pixel and Meta Pixel, to enable the shop to function properly, analyse website traffic, personalise content and ads, and measure the effectiveness of advertising campaigns on TikTok and Meta (Facebook/Instagram), including sharing customer data such as e-mail address or phone number in encrypted form with these platforms to target ads.
  2. Analytics and marketing cookies, including the TikTok Pixel and Meta Pixel, are only activated after consent has been given in the cookie banner. Consent can be withdrawn at any time in the cookie settings.
  3. The customer can manage cookie settings in their web browser settings.

§ 8 Changes to the privacy policy

  1. The shop reserves the right to make changes to this privacy policy.
  2. Customers will be informed of any changes by publication of the new version of the policy in the shop.